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According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions. Philip Kotler

Download According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions

According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions Philip Kotler ebook
Publisher: AMACOM
Page: 192
ISBN: 9780814472958

"If you had the opportunity to ask one of the world's preeminent authorities on marketing one question, what would you ask? Now you don't have to decide. According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into an immensely readable question and answer format. Based on the thousands of questions Kotler has been asked over the years by clients, students, business audiences, and journalists, the book reveals the revolutionary theories of one of the profession's most revered experts, with Kotler providing insightful, thought-provoking answers to questions such as: • What skills do marketing managers need...

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